What if I told you that the way you market and
publish your videos is all WRONG!
I'm talking sales videos, webinar replays,
demo videos, video testimonials, lead
generation videos... any type of video.
It may sound like a pretty bold statement.
But hear me out.
We just posted a case study training video
where I show you the glaring difference between
marketers simply uploading their video to
YouTube, embedding on their site VERSUS marketers
that create "smart, money videos"
==> https://digitalkickstart.com/why-youre-doing-video-all-wrong/
My biz partner Mark Thompson and I have been working with
video sales letters for about 8 years now, in various niches
(wedding planning, dieting/nutrition, to B2B software).
We both use video on all of our sites, for one reason: It works.
But you can't just create old stale videos - they need to
be "SMART" videos.
"What's that?" you ask.
I'll show you here in our latest case study training video.
We ran a split test that took an old static video
that was previously getting 196 opt-ins a day on that page,
switched it out with a "SMART video", and we instantly went to
977 opt-ins OVERNIGHT. It was just one of the stupid simple
tweaks we changed with all of our videos (on sales pages, blogs,
you name it... wherever you can post a video).
Anyway…
We created a quick video to show you what we did and how
you can take the make the same tweaks for ANY of your sites.
To your success, Matt Callen
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